AI Insights · Timothy · July 2021
Top 5 Ultracasual Games on iOS in South Africa in Q2 2021
In Q2 2021, the top 5 ultracasual games on iOS in South Africa showed varied performance in downloads, revenue, and active users. Notable trends include fluctuations in weekly downloads and active user engagement.
During the second quarter of 2021, the ultracasual gaming market on iOS in South Africa saw diverse performance metrics across the top 5 games. Here’s a closer look at how these games fared:
Slime Simulator Fluid Games by Marrisa Wei experienced a notable peak in weekly revenue of approximately $2.6K in early May, followed by a gradual decline to around $899 by late June. Weekly downloads saw a significant drop from 2.5K in late April to just 276 by the end of June. Active users also decreased, from about 1.8K in late April to 692 by the end of the quarter.
Jelly Dye:Satisfying ASMR Game from AI Games FZ showed consistent revenue, peaking at around $114 in late June. The game saw fluctuations in weekly downloads, starting at over 2.3K at the end of March, dipping to a low of 274 in late May, and then rising back to 1.2K by the end of June. Active users followed a similar pattern, starting at 6.1K and ending the quarter at 4.1K.
DIY Makeup by Crazy Labs, while not generating revenue, showed variable download numbers, starting at 823 in late March, peaking at 1.8K in mid-April, and ending at around 531 by late June. Active users peaked at 3.4K in mid-April and saw a gradual decline to 1.7K by the end of June.
Acrylic Nails!, also from Crazy Labs, maintained steady download numbers, with a notable peak of 1.6K in late May before ending the quarter at 1.2K. Active users showed an upward trend, starting at 2.7K in late March and peaking at 3.5K in late May, before ending at 2.9K by the end of June.
Lastly, Draw it from Kwalee Ltd had modest weekly revenue, peaking at around $82 in late June. Weekly downloads fluctuated, starting at 204 in late March and seeing a peak of 833 in mid-April before settling at 440 by late June. Active users rose from 406 in late March to 1.5K by late April and then declined to 970 by the end of June.
These insights come from Sensor Tower, where more detailed analytics and trends can be explored.